For marketers early in the journey. Tick what you need help with and the shelf sorts itself.
Some of them were just fun to make and never had a business case. Some point at something we sell, which is the honest reason they exist. Some are the closest thing to watching us think, because the opinions in them are the same ones we bring to a paid account. And a few of them start conversations that turn into clients.
All four are true at once. We would rather say that out loud than pretend every free tool is pure generosity.
Every one of these is opinionated on purpose. If you want those opinions applied to your actual account, that is the part we do for a living.